Hunger isn’t a game. But to most kids, traditional giving feels distant—something for adults, not them. With 90% of kids on Roblox, maybe a game was exactly what could make the crisis feel real.

Enter Mission: Hunger, the first-ever virtual community kitchen. Here, kids didn’t just learn about hunger—they experienced the impact of giving back. Serving AI-driven NPCs with real-world-inspired stories kept them coming back for more, proving that generosity can be just as fun as gameplay.

But don’t just take my word for it—watch the case study and see how Mission: Hunger turned game-playing into game-giving.